Reimagining the Logo Design Process
Illustration, Motion Design
Personal Project
This project portrays the logo design process as a series of fictional factory buildings, each representing a separate stage of creation. The project aims to blend the structured and precise approach with the playful and creative nature of designing a logo.
Project Description
Tools Used:
The network of fictional buildings, along with the strict layout and visual logic, represents the precise and strategic workflow of designing a logo.
The individual characteristics of the buildings illustrate the playful and experimental side of logo design.
Thus both features complement each other to portray the duality of precision and creativity in logo design.
Research / Discovery
The neutral tones as the base of the building help guide the audience’s attention to the form and layout of the overall composition, emphasizing the order of the composition.
The colors in the details of the individual buildings portray the creative exploration in each of the steps in designing a logo.
Color Choices
